Super Things To Bear In Mind About SEO – Semalt Expert
As SEO continues to evolve, marketers need to change their tactics as well. Oliver King, the Semalt expert, says that there are more advanced and efficient models of search engine optimization developing each day. It is a response to the changes such as those by Google which has modified its algorithm to ensure that people do not trick or exploit them. As much as it is an excellent strategy to prevent dishonesty, it also means that marketers will have to relearn SEO concepts
Investment Returns Importance
Making sure that one targets the keywords to boost rankings is a good thing for business. However, ranking high in the search rankings does not mean that one maximizes on revenue. It is efficient to use such tools as KISSmetrics, or RJMetrics to track customers and the most commonly used queries. They ultimately lead to the financial success of the brand. People should stop assuming that relative popularity is a definite positive ROI.
Times have changed when people could only access the internet through the computer. With the increasing ownership of smartphones, people continue to make mobile devices the predominant gadget used to conduct searches. Google tries to promote this use by ensuring that the sites that rank high on the SERP have mobile optimized websites for their brands. Sites which are not mobile optimized often have slow loads which affect general SEO. Always make sure that there is nothing that hampers the speed of the page load on the mobile device if the site is mobile optimized.
Marketers have used for a long time mid-long and long-tail keywords for their SEO. The current Hummingbird algorithm is a lot smarter and wants to make sure that it returns results for both types of keywords. Using broad keywords gives the algorithm an opportunity to understand the content and context one searches for, eventually improving traffic to the site.
Expressed Vs. Implied
Expressed links are those that link directly back to the site. Implied links happen where another site mentions content on the owner's site. Any mention from another site acts as a vote of confidence and Google treats this as an expression of popularity. It primarily weighs on the site's importance and how much people talk about it.
Effective Content Marketing
There is no point of having an SEO marketing campaign if there is no valuable content to support it. If one cannot thoroughly market the content, then the SEO becomes useless. The quality of this content will always take precedence of the quantity. There are two methods to have quality content: to use keyword statistics to boost visibility, guest blog post exchanges, offering an extended index of FAQs, and posting content that valuable and commonly used resources want to link to.
Dealing with Negative SEO
It is almost impossible to prevent a malicious SEO campaign against the site. However, with the help of Google Webmaster Tools, it is possible to contain the damage. Through it, one can monitor and track all statistics to pinpoint suspicious behavior. The sooner one identifies these threats, the sooner one can fight back. Unnoticed negative SEO can result in penalties from Google.
Make sure to have relationships with other established marketers in the current niche one's interests lie. The relationships at some point may turn out beneficial when people with the same target audience wish to work together.